Google I/O: Grow and earn with AdWords and AdMob
I/O is an inspiring moment. Every year it’s exciting to connect with the developer community and hear about all of the amazing things you’re building, especially mobile apps.
These apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play.1
This means more opportunities for developers. With millions of apps in the ecosystem, your ads have to work harder to make your app stand out. And with users being more selective about the apps they keep, you need to create user-first ad experiences to monetize effectively.
In order to build a successful app business, you need tools that help you grow and earn more. That’s where Google can help. Tomorrow morning, you’ll hear about ads innovations designed to help you do just that and examples of developers who are thriving with them. Check out the livestream here.
Grow your user base
Developers have driven more than 10 billion app installs with AdWords.2 This week we are announcing several new innovations to help you find valuable users for your app.
Surface more relevant content in your app promotion ads
70% of users decide whether to install an app based on how much they’ll use it.3 To provide users more helpful information, we’ll launch a beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions directly in its ads. This beta will be available in the coming months.