Avid.ly grew total revenue by 40 percent with AdMob’s rewarded ads

Using ads to monetize users who don’t spend on in-app purchases (IAP)

In most apps, only a small percentage of players buy digital goods, and the same was true for Avid.ly’s casual games. The team knew that to grow revenue, they had to find new ways to monetize their apps—so they turned to ads. Avid.ly first began working with AdMob to integrate banner ads and static interstitials into their apps and then use mediation to maximize revenue. 

Blocking controls helped Avid.ly automate the quality control of ad creatives, saving them time on ad operations. One important tool unique to AdMob is the ability to set different country-level CPMs for each ad network in mediation, which allows ad networks to compete at different price points and ultimately increase revenue. 

“AdMob has been our top revenue partner for 4+ years because it consistently delivers the highest eCPMs and provides the most advanced set of monetization tools,” said Alix Liu, Avid.ly’s director of product management. “For example, setting different ad unit floors at the country-level is very important to our bottom line—that’s not available on other platforms.”

After years of experience monetizing with static ads, Avid.ly was ready to take its revenue and user experience to the next level.