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With a world of games available on mobile, it can be hard to know who may fall in love with your game. Google helps by analyzing millions of signal combinations in real-time to help you reach the players you care about\u2014like the ones who are likely to beat the first level or make an in-app purchase. In fact, that\u2019s how we\u2019re already helping drive 7 billion in-app events every quarter for our partners.2<\/sup><\/p>\n But we have\u00a0more to do. Today we’re introducing similar audiences for UAC to help you find people who share similar interests with your best customers, right when they\u2019re interested in games and apps like yours.<\/p>\n Imagine you\u2019re a developer with a popular mobile game and you\u2019re launching a new title. With similar audiences, you can share your business data with Google to find more players like those playing your current game. By connecting you with more qualified customers, similar audiences can help unlock new opportunities to grow your business. Similar audiences will be available in beta to select advertisers starting in May.<\/p>\n Video ads are more than just a canvas for showcasing your games. They can help turn your apps into a revenue-driving machine. Last year alone, we saw in-app video ad impressions grow 1.8x across our networks.3<\/sup><\/p>\n But people will abandon even the best apps if the ad experience doesn\u2019t fit the flow of the game or an ad doesn\u2019t respect the player\u2019s preferences. Rewarded ads<\/a> create value for players by offering them incentives, like an extra life or a special power-up in the game when they need it most. And because players can choose when to watch, these ads don\u2019t disrupt gameplay. That’s why more than 45% of AdMob\u2019s top 1000 gaming partners (by revenue) use rewarded ads to monetize their apps.4<\/sup><\/p>\n Last year, we made it easy for you to deliver rewarded video ads lasting 6 to 60 seconds in portrait and landscape modes. Today, we\u2019re introducing\u00a0two new rewarded ad experiences<\/b> that will become available to AdMob developers over the next few months: playable ads and multiple-option video ads<\/b>. With these new formats, you can monetize your games while ensuring your players can interact with ads in a way that doesn\u2019t interrupt their game play.<\/p>\n<\/div>\nMake ad experiences more valuable with AdMob\u00a0<\/b><\/h3>\n