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I\/O is an inspiring moment. Every year it’s exciting to connect with the developer community and hear about all of the amazing things you\u2019re building, especially mobile apps. <\/p>\n
\nThese apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play.1<\/sup><\/p>\n \nThis means more opportunities for developers. With millions of apps in the ecosystem, your ads have to work harder to make your app stand out. And with users being more selective about the apps they keep, you need to create user-first ad experiences to monetize effectively. <\/p>\n \nIn order to build a successful app business, you need tools that help you grow and earn more. That\u2019s where Google can help. Tomorrow morning, you\u2019ll hear about ads innovations designed to help you do just that and examples of developers who are thriving with them. Check out the livestream here<\/a>.<\/p>\n Grow your user base<\/b><\/p>\n \nDevelopers have driven more than 10 billion app installs with AdWords.2<\/sup>\u00a0 This week we are announcing several new innovations to help you find valuable users for your app.<\/p>\n Surface more relevant content in your app promotion ads\u00a0<\/b><\/p>\n \n70% of users decide whether to install an app based on how much they\u2019ll use it.3<\/sup>\u00a0To provide users more helpful information, we\u2019ll launch a beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions directly in its ads. This beta will be available in the coming months.<\/p>\n<\/div>\n