150 app directories<\/span><\/a><\/p>\nThis is an extremely important topic for both iOS and Android App Developers. Firebase app indexing allows users to search for dynamic content in your application and works for both Android and iOS devices. Firebase app indexing not only helps to increase user engagement but is also an opportunity to attract new users. That is because it allows users to search for application content regardless of whether your application is installed or not. If you have a rich application, you should enable Firebase app indexing to take advantage of most of these possibilities.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image8-1.png\")
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\n- Universal App Campaign (UAC) \u2013 Google Ads<\/b><\/li>\n<\/ul>\n
UAC campaigns are a great way to find new users for your mobile app. This type of advertising campaign allows you to advertise on Google\u2019s largest advertising networks, including search engines, banners, YouTube and Google Play Store while managing to advertise on the Google Ads platform. Besides, Google uses machine learning to display the most relevant ads for users to help you achieve the highest possible conversion rate for your campaign. Advertisers don\u2019t have to create ads for any other advertising location. Instead, Google will create ads for them, using materials provided by the advertiser. Google also manages bidding and targeting to maximize campaign results for your target and budget. What you need to define manually:<\/span><\/p>\n\n- daily budget<\/span><\/li>\n
- cost per installation (CPI)<\/span><\/li>\n
- locations<\/span><\/li>\n
- languages<\/span><\/li>\n
- up to four different lines advertising text up to 25 characters long<\/span><\/li>\n
- campaign start date (end date is optional)<\/span><\/li>\n<\/ul>\n
Optionally, you can add any photos, videos, and HTML5 assets that you would like Google to use when creating an ad. If they are not set, Google will download photos and videos from your app store list.<\/span><\/p>\nClick \u00a0\u201cNew campaign\u201d:<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image17.png\")
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Select \u201cApp promotion\u201d:<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image10-1.png\")
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Now you can choose the type of device (IOS or Android) that you want to display ads and view your application. If you want to promote the application on two platforms, iOS and Android, you have to create two campaigns.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image7-1.png\")
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From there you can name your campaign and add text ideas:<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image16.png\")
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Note, the text you set here is automatically selected and modified to create the best advertisement for your UAC Campaign. For example, if one line of text works better than another, it will be displayed more often.<\/span>
<\/span>Optionally, you can add any images, videos or HTML5 assets you want to show in ads:<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image6.jpg\")
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When you add text, images, and other resources, you can set target locations and languages:<\/span><\/p>\n\u00a0<\/p>\n
![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image3-1.png\")
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Then you can set the campaign goal, budget and amount of offers:<\/span><\/p>\n\n- Campaign objective: Install volume<\/span><\/li>\n
- Daily budget \u2013 min. $ 100-200 (recommendation)<\/span><\/li>\n
- Install cost: $ 5-10 (recommendation)<\/span><\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image1-1.png\")
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\u00a0<\/p>\n
The last step is to set the date of execution and confirm the campaign:<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image15.png\")
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\n- Facebook app install campaign<\/b><\/li>\n<\/ul>\n
Ads encouraging the installation of applications can be displayed on Facebook, Instagram and their Audience Network. They contain direct links to App Store and Google Play stores, where you can download the app right away.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image4-1.png\")
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Select \u2018Promote your app\u2019, then paste the URL of the App Store or Play Store. Don\u2019t forget to name your advertising campaign.<\/span><\/p>\nSearch for your apps or add a link from Google Play or App Store.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image5-1.png\")
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Adding graphic materials to the content of the ad in the form of photos or video.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image12.png\")
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The next step in creating an ad set is to define the target group.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image14.png\")
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Set the budget and time schedule for your promotion:<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image13.png\")
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The first thing you would like to be asked to configure is your application platform. In this example I chose iOS. For example, if your application only works for iPhones with iOS 8 or higher, choose 8 as the minimum operating system. You don\u2019t want to waste your budget by showing ads to people who can\u2019t use your app. Configure whether you want to display ads to people who are connected via mobile data and Wi-Fi, or Wi-Fi only. Apple does not allow users to download apps of more than 100m through mobile data.<\/span><\/p>\nCreating ad campaigns on Facebook cost money, but they work, which is why publishers still run them. The success of an advertising campaign is based on many factors, but budgeting and target audience setting are probably the two most important ones besides how well to reach the audience.<\/span><\/p>\n\n- BONUS TIP \u2013 landing page for your mobile app<\/strong><\/li>\n<\/ul>\n
At the center of that marketing is your landing page or app-focused website. This site will evolve based on where your app is in its development lifecycle. For those of you debating whether your app needs a landing page, we\u2019ve put together why a landing page is integral to building your app\u2019s following before launch, and how each stage of a landing page\u2019s evolution helps position your app for success. Below, 10 huge reasons why landing page should play a key role in your marketing strategy:<\/p>\n
\n- A landing page and web presence serve as the hub for all information about your app.<\/li>\n
- It helps in shaping your app\u2019s design identity with its logo, typography, and color palette.<\/li>\n
- Define the story of your app in a sentence to help showcase its purpose and core features.<\/li>\n
- The landing page should evolve with the app\u2019s development. Gradually reveal more.<\/li>\n
- Analyze the hard data on your landing page to refine your marketing messages to a particular group of users.<\/li>\n
- Use your landing page and social channels to gather emails for user feedback and beta testers.<\/li>\n
- Interact with users through the landing page to keep the excitement level up after launch.<\/li>\n
- A landing page and its further extensions (f.e. blog) gives you broad opportunities to collect traffic from Google search engine.<\/li>\n
- Via a web page, you can show your values and what and who stand behind the idea of your app, which boost your credibility.<\/li>\n
- You can also provide some additional pieces of information, which are essential for the users \u2013 terms of use, privacy policy, guides.<\/li>\n<\/ol>\n
These are just some of the forms of promoting your app, although they seem to be the most important. The key to success in digital marketing is continuous optimization of conversions, i.e. an increase in the number of users per unit of time and budget.<\/span><\/p>\n<\/div>\n
![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image11-1.png\")
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