is at the level of only a few percents. However, for \u201coccasional\u201d purchases, it reaches as much as 25%. That\u2019s a lot! And AR will even increase it.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image2.png\")
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The next amendment is turning shops into showrooms (and virtual showrooms!). It can be seen more and more often that we come to the shop to look at the product. The actual purchase is done conveniently from home. <\/span><\/p>\nThere is no fear of the disappearance of stationery stores. Just as e-books have not displaced books, the radio has not ceased to exist with the popularity of the television. Still, the world is changing towards augmented reality, and sales likewise.<\/span><\/p>\nMaterial products are the majority of global e-commerce sales. Unfortunately, the e-commerce industry is still struggling with the psychological obstacles when shopping online. One was the safety and security of shopping. But it\u2019s long gone. The current hurdle is the buyer\u2019s inability to evaluate and imagine using the product in the real world. <\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image1.png\")
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An unbelievably large number of sales is lost or delayed endlessly. AR fills this gap by helping users visualize the products they are considering to buy in the context of the physical space in which they will be used. This is the main motivation for the customers to feel comfortable and enthusiastic about a potential purchase.<\/span><\/p>\n
<\/span>Thanks to AR in e-commerce a customer can:<\/span><\/p>\n\n- Visualize the product experience prior to purchase<\/span><\/li>\n
- Simplify choice<\/span><\/li>\n
- Try out more options without wasting time and effort<\/span><\/li>\n
- Customize their purchase <\/span><\/li>\n<\/ul>\n
AR Data<\/b><\/p>\n
New data will also change the world of sales. Together with artificial intelligence solutions and the idea of the Internet of Things, AR will create a totally new world. It\u2019s not only about fun apps, some games or virtual mirrors. It\u2019s about the information that will go behind it. <\/span><\/p>\nTo this day we have been able to track the traffic of customers in the network. Thanks to smartphones, even more information is available about consumer behavior, i.e. what customers actually expect from the market. The same was the case for GPS locations, which allowed for certain schemes in the real world.<\/span><\/p>\nAnswers to previous questions; \u201cwhat?\u201d, \u201chow much?\u201d, \u201cwho\u201d and \u201cwhen\u201d were already known. But AR will bring the answer to the questions \u201cwhy and how exactly?\u201d.<\/span><\/p>\nIt is an occasion to learn why customers behave in a specific way and to clearly define: how much more room (and where) is there on the market for e-commerce, and how much for stationery shops? <\/span><\/p>\nHow Does AR Change E-commerce itself Today?<\/b><\/p>\n\n- The Purchasing Experience<\/span><\/li>\n<\/ul>\n
Let\u2019s make shopping great again! You can \u201cenrich\u201d the buying process of the scanned products with additional information and draw consumers back to the stores. You combine all the benefits of online shopping with the social aspects of the experience. <\/span><\/p>\nWhy not use an AR app where users can scan for example clothes they like and present them visually with optional accessories? Then come to the physical store, where they will be waiting for a ready-made set? This brings the customer closer to the brand and at the same time increases the shopping basket. <\/span><\/p>\nThen, the business receives a lot of information about its customers; from the sizes, the frequency of purchases (physically it was not easy to track before) and preferences. It allows to follow trends and identify the demand with an exemplary customer.<\/span><\/p>\nTry-and-buy without leaving your comfy house? Sounds good! You can use AR apps such as FX mirrors and other simulators. Speaking of a comfortable living\u2026 <\/span><\/p>\nThere are already many applications available today that allow you to virtually select and purchase furniture and accessories for the interior of your home. The same applies to the choice of a new wall color, space arrangement or even the construction of a new house on a specific plot of land. AR is a great opportunity to combine retail, interior architecture and real estate industry. <\/span><\/p>\nLet\u2019s bring some real cases.<\/span><\/p>\n3 Best Examples<\/b><\/p>\n
IKEA Place is an AR application that shows furniture and accessories on our smartphone screen and places them in real space. The IKEA app\u2019s main advantage is that it allows users to take their furniture home before they actually buy it.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image11.png\")
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Amazon is one of the most recognizable names in the e-commerce. As befits a leader, it uses the latest technology to increase its sales. Thanks to the AR app, it makes shopping easier for its customers. Products can be seen, rotated and \u201ctried\u201d in a real environment.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image8.png\")
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Another its example of using AR and Internet of Things is the store \u2013 \u00a0Amazon GO. At the entrance, customers scan a special QR code, which identifies them. Then they choose the products, and the system of cameras, readers, RFID chips and probably many additional security features following them. When leaving the store, the shop automatically sums up the selling and even makes payments itself thanks to the connection to Amazon account.<\/span><\/p>\n\n- Social Media and Advertising<\/span><\/li>\n<\/ul>\n
Facebook is testing a new function that uses AR in advertising. The first company that has the opportunity to test the new functionality is the fashion leader, Michael Kors.<\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image4.png\")
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The company promoted their posts with the additional function \u201cTap to see\u201d. After clicking, the application launches the camera, then the promoted glasses appear on our nose. The customer is redirected to the store\u2019s website, where he can buy a tried and tested model.<\/span>
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<\/span>Augmented Wholesale<\/b><\/p>\nLet\u2019s not forget about wholesale. AR can be used similarly as in production or storage and disposal of items (inventory register). Warehouse space maintenance, collecting orders and ease of finding is a very important element, which can be improved soon thanks to AR intelligent glasses. <\/span><\/p>\n![\"\"](\"https:\/\/www.itgenerator.com\/wp-content\/uploads\/2019\/03\/image5.png\")
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AR changes the way people interact with their surroundings. That\u2019s why pioneers of sales are aware of the enormous potential this industry has in transforming the way customers look for products before they buy them.<\/span><\/p>\nThis will shift the sales market even more towards e-commerce, as it removes the time and space barrier by providing realistic simulations. It also gives a new feel to the customer experience by transforming monotonous browsing to an engaging and immersive shopping.<\/span><\/p>\nIt\u2019s only the beginning of the changes. Combined with the use of Big Data, AI and the Internet of Things, AR will take advantage of the opportunities for growth, thanks to the convenience and overcoming \u201cuncertainty\u201d when making purchases.<\/span><\/p>\nAR is a true market differentiator and a game changer of sales. Many of the largest suppliers bet big on \u201caugmented sales\u201d today. Not a surprise, right?<\/span> <\/span><\/p>\n<\/div>\n
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